People before the implementation.
I came to software through design, content, marketing, and PR. That background keeps me interested in who will use a feature, what they need to understand, and what gets in their way.
My current work combines product thinking with agent-assisted development. I use written scopes, reviewable changes, and tests to make the result easier to inspect. The work pages link to source material and describe limitations alongside the useful parts.
Experience
Current focus
Independent AI Product Engineer · Independent
Current focus
Jakarta, Indonesia|Freelance
Building AI agents, web apps, and interactive experiences with agent-assisted development and explicit checks.
- Built and deployed full-stack web apps and AI agents
- Architected and deployed serverless solutions on Vercel, Google Cloud Run and Alibaba Cloud
- Built AI features in production: RAG, semantic search and multi-agent workflows using Gemini, Mistral and OpenAI
- Won three international developer challenges: Auth0, Postmark, and Wasp
- Currently building B2B AI products for Bali hospitality
Marketing, PR & content
Public Relations Outreach Specialist · Jolly SEO
Jun 2024 – Feb 2025|8 mos
Jakarta, Indonesia|Full-time
PR outreach work focused on earned media placements, journalist relationships, and campaign tracking.
- Identified key media targets and crafted compelling pitches
- Built lasting relationships with journalists, editors and influencers
- Used PR databases to track placements and analyse campaign ROI
Digital Marketing Specialist · 1212 Digital
Oct 2023 – May 2024|7 mos
Jakarta, Indonesia|Full-time
Digital marketing specialist focused on supporting online growth through consistent, data-informed execution.
- Managed day-to-day digital channels and optimised campaign performance
- Collaborated with teams to improve brand visibility
- Adjusted strategy from real-world performance metrics
Content Creator · Advisorless
Jan 2023 – Oct 2023|9 mos
Jakarta, Indonesia|Full-time
Versatile content creator and copywriter producing clear, engaging and audience-focused content.
- Adapted writing style across digital formats to support brand messaging
- Wrote audience-focused copy across digital formats
- Contributed creative ideas and learned from campaign performance
Earlier craft and client work
Freelance Brand & Graphic Designer · 99Designs
Mar 2015 – Apr 2017|2 yrs 1 mo
Jakarta, Indonesia|Freelance
Designer creating clear, functional visual solutions that support brand identity.
- Translated project briefs into clean layouts, digital assets and print materials
- Iterated open-mindedly from team and client feedback
Three wins, with the receipts.
- Winner · Auth0 for AI Agents Challenge
Assistant0
Organizer announcement ↗ - Winner · Postmark Inbox Innovators
EPB (Email to Code)
Organizer announcement ↗ - Most Technically Impressive · Wasp Design-AI-thon
Wasp OS
Organizer announcement ↗
Credited in organizer records as Adam / @async_dime and Adam (bO-05). QuakeWatch’s separate prize-tier placement is not counted as a win.
From the Wasp judges.
“Adam literally shipped a whole OS experience for a website redesign competition…”
Matija Sosic, Wasp co-founder. Read the original announcement ↗
This is an organizer’s comment about a competition entry, not a client testimonial.
Certifications & training
- Google Cybersecurity Professional Certificate V2 · Google / Coursera, 2024 · Credential record ↗
- Alibaba Cloud Certified Associate · Alibaba Cloud, 2024 · Certificate copy ↗
- Front End Engineer Bootcamp · Glints x Binar Academy, 2021 · Training certificate ↗
The Glints × Binar bootcamp is training, not a professional certification. A certificate copy is not an issuer-hosted verification record.
Tools & languages
React · Next.js · TypeScript · Tailwind CSS · Three.js · Framer Motion · Node.js · PostgreSQL · Neon · Mistral · Vercel · Cloud Run
Bahasa Indonesia - Native · English - Full professional proficiency